This is another wonderful post.
We welcome back contributing guest, Susan Spann, with Part 3 of her Author Business Plans series. If you missed Part 1 or Part 2, they’re just a click away.
by Susan Spann
Today we continue our trek through Author Business Plans with a look at Part 3: Marketing.
The business plan section on Marketing Strategies has three sub-sections: pre-release, release phase, and post-release. Creating a specific plan for each phase helps keep the author – and the marketing efforts – on target and on track.
Pre-release Marketingfocuses on platform building and making connections. Advertising the book plays a role, but so does managing social media, writing, and connecting with readers, authors, and industry professionals.
Remember: the connections need to be real. You can’t just shout your name and book title into the Internet and expect a horde of readers to appear. (And if they do, they’re…
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ellaquinnauthor
Ella Quinn ~ Author 
Thank you, Ella, for posting this. I was beginning to despair because Scandal’s come out of the “honeymoon” release period into the “post-release slowdown.” Glad to know it’s a natural phenomenon. I’m hoping Susan is correct and the best way to cure that slump is to publish another book! That part of the plan is on the way. 🙂
Let me know what you discover.