Had to reblog this.
Most of us think of a logline, tagline, and pitch as marketing tools we write after we’ve written our story so that we can use them to land an agent or as our book’s cover copy.
We’re doing it backwards.
If we wait until we’re done with our book, any problems our logline, tagline, and pitch reveal could mean major re-writes. By creating them first, we’ll save ourselves a lot of unnecessary work.
Pantsers – this is especially true for you! Even though I’m a hard core plotter, I’ve co-written a novel with an equally hard core pantser, so I know how much you hate planning. Using these tools before you start to write can make sure you have a strong idea and still give you the freedom to discover your story as you go.
And I’m about to show you how.
A logline is a one-sentence description of…
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