I have an author newsletter, and send it out when something major is about to happen, but I tend to use my Sunday News blog to keep everyone up to date.
How do you like newsletters? What do you like about them?
by Sierra Godfrey
When Writers in the Storm asked me if I would write a post about how to design a newsletter as a follow-up to Steena Holmes’s excellent post on The How and Why of Author Newsletters.
My first thought was “sure, but that’s easy!”
Of course it’s easy—for me. I’m a mild-mannered graphic designer by day. But the truth is, it isn’t that easy to people who don’t design graphics for a living. And as it turns out, there’s more to designing an effective newsletter than just some slick graphics.
To help me illustrate what you need to do, I asked my client Lorrie Thomson to help.
Lorrie is a women’s fiction author whose debut novel, Equilibrium, was published in August 2013. I designed Lorrie’s website and I also did her Facebok page and You Tube channel to ensure complete visual consistency. That is, no…
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