What do you think is the most effective promotion for an author?
I was sitting an RWA chapter meeting last month when the older woman beside me said, “I didn’t think I’d have to do so much promotion. I thought the publishing company took care of that.” She sighed. “Things have changed.” I just nodded but in reality, I wouldn’t know how things used to be. I started writing in 2006 and my first book was published in 2011. All I know is how things are “now.” And “now” means the author is responsible for the majority, if not all, of the promotion that goes in a book.
First, let’s handle some reality. Promotion = book sales. Sadly, no. I wish it were true but no ads, videos, postcards nor bookmarks have ever prompted me to buy a book from an unknown author. Ink pens? I have dozens from different authors. Some of them I’ve never heard…
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